Facebook marketplace – frictionless or fraught_ internet marketing wiki

So, whilst finding the Marketplace and checking out the goods on offer in your local area is easy, the actual process of transacting is a bit more challenging.

Currently, Facebook is only acting as the ‘introducer’ and is taking no responsibility for fraud, below par goods, returns etc.. Forum internet marketing Whilst Facebook profiles do offer lots of information on the buyer or seller, there isn’t a ranking system and traders have to sort out their own payment methods. Fungsi modem adalah And I’m not sure meeting in a parking garage to buy a pair of headphones for cash is the best idea.

However, it would seem that the negatives are just the teething problems of a new service, which will work themselves out over time. Free wikipedia dictionary What really interests me is the addition of transactional behaviour to a community

that captures such a huge proportion of the UK (and global for that matter) internet population and what that means for ‘frictionless transactions’.

Call me shallow, but this is what the digital economy is all about: the ability to get what I want, where, how and when I want it, easily. Internet adalah Given the amount of time spent on Facebook consuming content, discussing products and services and brands and celebrities, etc., it makes total sense to move from all that engagement straight through to a relevant transaction.

If Marketplace allows for that infrastructure to be tested, refined and embedded into user behavior, then we have a really interesting canvas that brands could begin selling through too. Online bibliography apa Imagine one-click shopping via your news feed coupled with Amazon Prime styled delivery options, underpinned by a secure shopping infrastructure – very frictionless.

Add in profile data, ad engagement information, and a rapidly growing mobile footprint, and you have a really interesting advertising and commerce platform that gives huge (but relevant) reach and closes the loop. Define internet marketing All this and all tied together with a single Facebook ID across platforms and devices.

Of course there are some fairly hefty ‘ifs’ along this journey, and a number of challenges that Facebook could encounter. Firstly, the competitive challenge: Amazon is clearly approaching this from the other direction. What is search engine optimization techniques The logistical challenge: how would fulfilment be managed? The legislative challenge: there’s always the uncertainty about who will be owning the data and how it will be used (and monetised).

But whatever happens, I think new platforms that offer people the opportunity to do what they want in ways that are easy is always a good thing.