Five ways to build your business on facebook _ dynamic business – small business advice – forums _ dynamic business australia internet marketing specialist

There are more than two million small businesses in Australia. Meaning of internet marketing With so much competition, it can be hard to stand out – especially when it comes to reaching new customers. Internet marketing advice In fact in Facebook’s recent Future of Business Survey – Australia [1], nearly three quarters (73%) of small businesses rated attracting customers as one their top five challenges.

More than 14 million Australians use Facebook every month and 83% are connected to at least one small, or medium sized business. Internet marketing manager definition However, while setting up a Facebook Page is free and easy to do, many small business owners don’t know where to get started or how to make it work once it’s up and running.

With this is mind, below are our top tips

for building your profile on Facebook and maximising its presence once you’ve done so. Chicago internet marketing 1. Internet marketing search engine optimization Be present

A Page is different to a personal profile. Web marketing specialist job description It is an extension of your business and an easy way to share updates about your product, service or business with the people who matter most. Internet marketing service providers 95% of small businesses that already have a Facebook Page simply use it to provide information such as opening hours and contact information to current and potential customers.

However, you can also use a range of business related tools such as Facebook adverts to help you manage and get the most out of your Page. What is a internet marketing manager One useful way to tell if your Posts are resonating with the customers you want to reach is by accessing insights directly from Facebook.

Once your Page is up and running you can verify it with a grey tick. What is search engine optimization marketing This tells your customers that your business is genuine. Atlanta internet marketing To do this you’ll need a phone number and a business document (like a bank statement or bill) so have these documents ready before you start the process 2. Internet marketing service Not all Facebook Posts are created equal

When it comes to posting on your Page, a good rule of thumb is to think about the objective for the Post. Online marketing agency nz What do you want your current or potential customers to think or do when they read it? If you want customers to know you have a new product, you can Post about its launch and features. Search engine optimization services usa If you want customers to visit your website, you can include a link to your site in the Post so they can click through directly for more information.

A good way to capture the attention of new customers is to tell an interesting story about your business, your customers or your products. Online marketing agency australia Do you have a customer that has a unique story about how your product or service made their life better or easier? Or do you have an exciting promotion on offer? Post about it! 3. Search engine optimization pdf free download Think about mobile

More than 11 million Aussies access Facebook on their mobile every day, so it’s important to consider this when you’re posting on your Page. Online marketing specialist salary Is your Post quick and easy to read? Will it capture their attention if they’re quickly scrolling through the Facebook News Feed?

Remember to think about what you want your customers to think or feel when they look at your Posts, and share images that relate to your business and what’s unique about your product or service. What is search engine marketing 4. Internet marketing specialist Try video

Video is a great way to grab the attention and interest of your customers on Facebook. What is search engine optimization and why is it important Video can capture the personality of your business and tell more complex stories about your product or service in an engaging way. Internet marketing integrating online and offline strategies pdf For example, it’s much more interesting to watch a short video about how your product works, than read a 200 word online brochure.

If you’re going to try video, our advice is to make it short and sweet and ensure it’s as exciting as possible from the beginning. Internet marketing india Research shows that 65 per cent of people who watch the first three seconds of a video will watch for at least ten seconds longer, so if you get them at the beginning you have a better chance of keeping them until the end. Internet marketing consultant salary 5. Blog internet marketing Use the tools available to you

Facebook offers a number of different tools to help small business owners get started on Facebook, and make the most of their Facebook Page. Internet marketing services india The best place to start is the Facebook for Business site which has lots of information about business pages and relevant tools.

We recently launched a Page Presence tool that helps businesses showcase the range of products and services they have available by listing them on separate tabs on their Facebook Page. Internet marketing definition If you’re a hardware store you can list a selection of the different product types you have available for sale and their prices. Online marketing company india If you’re a hairdressing salon you can list all of the different services. Freeadvice com The tool makes it easy for businesses to show off the product and services they offer, and simple for customers to find what they’re looking for.

The Lookalike Audience tool is also a valuable tool for small businesses. Online marketing specialist job description It allows you to take all of the information you know about your existing customers – age, location, interests etc. Internet marketing group and find people on Facebook that behave similarly, are at a similar life stage, or have common interests with existing customers. Search engine optimization ppt free download The tool can then help you grow your customer base by targeting your Posts and adverts to people who are likely to be interested in your product or service in the first place.

Remember, Facebook is one of the most commonly adopted marketing tools for small businesses – in fact there are more than 60 million small businesses already using Facebook across the globe [2]. Online marketing agent job description Follow our tips, and you can build your business on Facebook too.

For more details on any of these tips or if you have any other questions before you get started, visit the Facebook for Business website. Free advice forum Example small business success stories:

A renowned fitness industry figure with over 20 years’ experience, Michelle Bridges first shot to fame on the reality show The Biggest Loser. Why internet marketing for business Her 12 Week Body Transformation (12WBT) programme provides a supportive online community and helps people on their fitness journey. Internet marketing manager job description The fitness industry in Australia is very crowded, so 12WBT needed to reach people when they first began searching for a fitness program. Fungsi darah adalah Its lead quality had also decreased, so the team hoped Facebook could help it target ads to the right people and in a cost-effective way.

The organisation decided to highlight 12WBT’s key asset: its founder, Michelle Bridges. Search engine optimization services india It wanted to help people get to know the woman behind the program and turn her into an influential and trusted fitness thought leader.

12WBT used video ads at the start of its campaign to introduce Michelle (or “Mish”, as she’s known in the community). Online marketing research definition In the bite-sized videos, Michelle shared everything from what was in her fridge to tips on running in the rain. Top level domain adalah Video testimonials also helped build trust and authentically communicate the programme benefits.

Quad Lock is a brand of smartphone mounts adaptable for armbands, bikes or cars. What is search engine optimization and how does it work The business was funded by a successful Kickstarter campaign in 2012.

In 2012, Quad Lock wanted to use Facebook to understand the market in Australia and start expanding into America and Britain. Internet marketing expert india In 2013, it hoped to achieve a 3X growth in revenue and expand into Europe. Internet marketing company in chennai In 2014, it wanted to achieve 2X year-on-year growth and start selling its products to businesses.

Quad Lock has evolved its marketing approach through the years, experimenting with Facebook products and solutions to drive its business expansion. Strategic internet marketing The brand’s commitment in listening to and understanding its customers through Facebook targeting tools has been critical to its success.

Quad Lock’s content strategy was to post customer testimonials, product information and interesting stories on its Page about four times a week. Free advice It also ran targeted link ads, photo ads and video ads (containing information about Quad Lock’s product range) in the mobile and desktop News Feed to maximise reach.

Results: 4x increase in revenue from 2012 – 2013, 2x increase in revenue from 2013 – 2014, 3,700 website visits from one video post in one week.