Hedge funds won’t rush to advertise even after ban lifted _ news – adage hedge fund risk management salary

For those hoping a new rule from the U.S. What are hedge funds and how do they work Securities and Exchange Commission would lead to a flood of advertising from hedge funds and private equity firms, think again.

While the regulator voted Wednesday to lift an 80-year-old ban on public advertisements by firms seeking private investments, new marketing efforts will be subdued thanks to strict compliance requirements.

Large publicly-traded asset managers like KKR and Blackstone will likely be the first to take advantage of the new rule since they have more resources and typically already have an in-house marketing department. Define hedge fund manager “The first firms that will advertise will be the big firms,” says Stacey Haefele, president and chief executive at HNW Inc., a marketing and technology


firm serving the financial services industry.

But large firms may not immediately advertise since they have networks of investors and also typically use word of mouth to bring in new ones, Mr. The speaking tree articles Baris said.

Smaller firms may also be interested in taking advantage of the new rule, which was mandated by the Jumpstart Our Business Startups Act more than a year ago, but they may be forced to wait due to limited marketing budgets.

For both large and small firms, the new rule may simply mean that they can now talk freely to the press and on their websites about their funds. Mutual fund capital gains tax “Some fund managers will only want to be more visible and transparent,” says a hedge fund industry source that declined to be named. Appaloosa hedge fund holdings “They will no longer feel like it’s jeopardizing their business.”

It’s unclear how much money would be funneled into the advertising and marketing industry as a result of the new rule, but alternative investment firms haven’t historically had large marketing budgets and are unfamiliar with advertising rates.

“They’re in for a rude awakening in terms of how much a campaign costs,” Ms. Mutual fund regulation and compliance handbook Haefele noted, adding that many hedge funds also don’t value marketing and advertising much. What is a hedge fund manager do “They’d be shocked at what it costs because they’re not used to it.”

Most firms will likely stay off TV because of suitability issues and requirements to sell only to accredited investors. What does a hedge fund accountant do The rule “comes with some caveats,” said Mr. Homebase hedge end southampton Baris. Hedge fund terminology “A hedge fund can’t place an ad on the side of a milk carton. Best books for aspiring hedge fund managers You have to make sure you come in full compliance with the requirements.”

Since firms only want to target a defined audience, TV ads may be too expensive. Good articles for rhetorical analysis Instead, firms may turn to print ads and reaching out to investors at forums, conferences and through other types of field marketing. Hedge fund description “You’ll see newspaper ads and you might see some low-key advertising in high-end magazines,” Mr. Mutual fund capital gains Baris said.

Advertising on firms’ websites and on social media sites would also make more sense than TV. Hedge fund italiani classifica “You don’t need a big budget to advertise in social media,” he added.

SEC commissioners voted 4-1 to lift the 80-year-old ban on advertising, which was initially intended to make sure that smaller investors aren’t lured into taking inappropriate risks. Mutual fund holdings report The new rule will take effect in October. Hedge fund industry size It will also apply to startups, which raise money in private placements. Hfrx global hedge fund index ticker While they may want to take advantage of it, especially on the internet, startups will also be burdened by compliance.