Online presence has become business necessity – news – the state journal-register – springfield, il what is search engine optimization and why is it important
The tradition of the small retail shop is as old as recorded history, but some area businesses are keeping their establishments relevant by using the latest digital tools so their small shops can make bigger sales.
“I’ve had people tell me that they get alerts as soon as I post something,” said Cassandra Ostermeier, the owner of Urban Sassafras in downtown Springfield. Internet marketing integrating online and offline strategies pdf She uses a standard website, e-commerce websites, Pinterest, Facebook and Instagram to attract new customers and keep existing customers interested in her wares.
“This year, we did an all-summer-long instant sale. Internet marketing india Every day, I had something posted on social media that was at least 50 percent off,” Ostermeier said. Internet marketing consultant
salary “People would claim it on Instagram, pay for it right there through PayPal, and then they would have to come into the store to pick it up. Blog internet marketing That would get them in the store to hopefully shop and buy more items, plus it helped us clear out our inventory.”
Ostermeier said she posts something on social media from her business at least once a day, makes sure her website and e-commerce sites are continually updated, and has a presence on the worldwide boutique e-commerce site Shoptiques. Internet marketing services india She also maintains email contact lists for customers and people who have attended the shop’s classes or special events. Internet marketing definition But she said it all means nothing without good customer service.
“You can sell online all day, but if you have bad customer service, or if you take a long time to ship something, or if your packaging is sub-par, people are not going to return,” Ostermeier said. Online marketing company india “So whenever we sell something online, we are always really good about making sure it’s packaged creatively, and we are always writing a sweet thank-you letter or including a coupon to get them back into the store or to get them back online to buy something else.”
Cafe Moxo in downtown Springfield also uses social media platforms like Twitter, Instagram and Facebook, as well as online and mobile ordering, to reach new customers and keep current ones coming back. Freeadvice com Mark Forinash, who owns the business with his wife, Shawna, said they also use a program that lets the business reach out to credit card customers to ask what they thought of all aspects of the Cafe Moxo experience.
“I pay attention to customer feedback before, during and after the transaction,” Forinash said. Online marketing specialist job description “It’s just as important whether you are standing in front of me or when you are at home, letting us know what we did well and what we can do better. Internet marketing group A business such as mine really wants to hear how we can change to make sure that this is a place where you want to spend your hard-earned money.”
Forinash said he uses that digital customer feedback to get inspiration for new menu items, which he often names after the person suggesting it. Search engine optimization ppt free download Then he will use social media to promote the new item, get more customer feedback, and change things as necessary.
Ryan Lewis, the owner and chef of Springfield’s Driftwood Restaurant, uses Instagram, Facebook and Twitter to feature photos of food and drink items on the menu, both old favorites and new offerings.
“People visualize things a lot more and read less. Online marketing agent job description We get requests all the time about our menu, ‘explain this dish to me,’” Lewis said. Free advice forum “So the visualization of everything is our strong suit.”
“Instagram is so nice because the picture of the food just pops up when you send it,” Lewis said. Why internet marketing for business “We’ve done all sorts of different promotions, we’ve worked with Yelp and other paid services, but for me, the free social media, as long as you stay up on it, is probably the best bet right now.”
Larger area businesses are tapping into the digital marketplace to sell more products to more people, and it may also offer new job opportunities. Internet marketing manager job description These businesses are fulfilling services for online retailers like Amazon or Ebay with the goal of becoming preferred providers, which opens the door to worldwide sales through these e-commerce giants.
“We have clients who have asked for folks to come and help them put packages together, pulling inventory, packaging and getting those items shipped out in a 24-hour period so they can keep that Preferred Provider status,” said Josh Britton of Express Employment Professionals in Springfield. Fungsi darah adalah “They see it as a potential business line where they can greatly increase their revenues utilizing the inventory they already have in stock.”
Although the clients he represents prefer to remain anonymous, Britton said they are looking for workers who “have strong attention to detail, because making a mistake in shipping or getting an address wrong would be problematic. Search engine optimization services india They need data-entry skills, general computer knowledge and skills, and must be aware of how the process works for placing orders on Amazon, eBay or any of the other e-commerce sites,” Britton said.
The use of social media and online sales platforms by physical businesses that customers can visit is a nationwide trend, according to e-commerce expert Peter Gold, who is chief marketing officer of SHOP.COM and Market America.
“The trend is to adopt all forms of e-commerce and use them well. Online marketing research definition It’s staggering to note that with the massive growth in e-commerce recently, e-commerce sales make up less than 10 percent of all consumer spending,” Gold said. Top level domain adalah “What that tells me is that there is still tremendous room for e-commerce to grow and that traditional brick-and-mortar retail isn’t going away any time soon.”
“I think it makes sense for stores to hire employees for the holidays who can relate to those digital shoppers a little bit better,” Gold added. What is search engine optimization and how does it work “If your sales people see a customer taking a picture of an item on their cell phone for price comparison, it helps to have somebody who can actually go up to them and talk the talk. Internet marketing expert india They can say, ‘Oh, we can offer this for you,’ or, ‘Our online store might have that cheaper.’ Obviously what they are doing is speaking to them in their language.”
Our Town Books in Jacksonville is just beginning to ride the social media promotion wave to reinforce and expand its people-to-people relationships, but it’s already bringing good results.
“More and more people of all ages are on Facebook, and it’s an easy, quick tool. Internet marketing company in chennai I can take a picture of something going on or a picture of books in the store on a mobile phone, and download it to our Facebook page within a few seconds,” said owner Andy Mitchell. Strategic internet marketing “For a limited, small budget, I can promote certain posts that I want to reach more people. Free advice It’s a way to be creative, too, I like that element of it.