Van wie_ dirty money, clean cause _ the dartmouth internet marketing integrating online and offline strategies pdf
I am dumbfounded. Internet marketing strategy implementation and practice pdf When I read that Irving Oil was funding Dartmouth’s Arthur L. Online marketing services india Iriving Institute for Energy and Society, I checked to see if the article was in The Onion. Internet marketing services in delhi Sadly, it was not.
As an energy and environmental professional who works to find real life solutions to our energy challenges, I was excited when College President Phil Hanlon established a task force to explore how the College could be at the forefront of energy, one of the greatest issues of our time. Addon domain adalah But with oil money as the foundation? On optics alone, this should have been a clear “no,” even to an alumna like Sarah Irving. Internet marketing company india How could so many smart people think this is a good idea?
This is clearly a public relations
coup for Irving, Irving Oil’s chief brand officer. Internet marketing job description I am sure she’s glad to offset the bad press Irving has gotten about its disregard for climate change issues.
Having the Irving family fund and name an institute at Dartmouth or any other academic institution, which requires freedom from bias, is a mistake. Web wikipedia It puts Dartmouth’s name, its academic freedom and its prestige in jeopardy. Best internet marketing company in india This blunder could set Dartmouth back from the pursuit of a sustainable future. Online bibliography generator The faculty and students in this institute and at the College will forever be trying to dance around the Irving connection, while all the papers and positions will be suspect, despite the “statement of academic independence.”
Top researchers and faculty will work elsewhere, where their research won’t be questioned. Internet marketing wiki Will anyone at the institute take on a project that might even indirectly besmirch Irving? Of course not. Internet marketing in delhi Academic freedom is already compromised.
I recognize, as environmental science professor Ross Virginia has noted, that oil companies must be at the table on energy issues. Internet marketing africa company He noted further that these funds may be used to tackle “broad issues like climate change and environmental justice.” But neither Irving nor the College directly mention climate change as a focus for the institute. What is search engine optimization ppt Virginia’s comments in the announcement sounded desperate to put a spin on this — to take big oil money and try to do some good with it.
Funding an “Energy and Society” institute with money from a vested interest is a problem in its own right, and then we have the question of Irving’s environmental track record. Online marketing specialist resume The list includes improving efficiency of its refineries and trucks, and researching adaptation to climate change. Website adalah Even worse is the company’s demonstrated lack of interest in confronting issues of carbon emissions and climate change. Web indonesia Irving’s investment strategy includes no effort to find replacements for fossil fuels. What is local internet marketing On the contrary, the company is a leading proponent of the “Energy East” pipeline to bring oil sands bitumen to its refinery in New Brunswick.
The Irving Institute is a done deal. Internet marketing specialist job description So, how can we make the best of the situation? First, we must be vigilant that the institute is, in fact, an open forum for new ideas, unencumbered by bias. Domain internet adalah Funding an Institute of Energy and Society has to be more than a PR stunt and an ego trip for Mr. Internet marketing adalah Irving. Search engine optimization techniques pdf We really don’t have time to wait for “future energy leaders” to develop new knowledge and take action decades down the road. Online bibliography We already know what the problem is and we need to take action today.
My mentor, the late Dartmouth professor Donella Meadows, studied these kinds of issues. Online marketing definition pdf By her definition of sustainability, we have long exceeded the planet’s capacity to absorb CO2, and we produce waste at an alarming rate. What is google search engine optimization We must immediately reduce and eventually cease burning fossil fuels, even natural gas, if we wish to minimize the impacts we are witnessing. What is online marketing what are its advantages and disadvantages We must use non-renewable resources sparingly, and it is incumbent on oil and energy companies to make serious investments in renewable energy. Internet marketing company in india These are not political rules; these are physical rules that affect all aspects of our biosphere.
I’d like Irving to match its $80 million with a second gift to the Thayer School of Engineering to research renewable energy technologies that can replace oil and other fossil fuels, or on technologies and programs that immediately reduce our dependence on such fuels. Forum internet marketing This would mitigate the poor optics of the Irving Institute and its squishy mission by demonstrating a commitment to the necessary outcomes. Fungsi modem adalah Then, beyond Dartmouth, let’s challenge the Irving family to be advocates for a non-carbon energy future — to invest $8 billion in renewable energy industries. Free wikipedia dictionary This would give them a decent ROI, while moving us away from fossil fuels. Internet adalah No new pipelines, no new refineries. Online bibliography apa We need carbon-free solutions.
Irving must become part of the solution, and not just by naming an institute after Arthur Irving. Define internet marketing We don’t have time for more talk. What is search engine optimization techniques Meadows and her colleagues identified the problem over 40 years ago. Definition of internet marketing It is time Irving Oil started heeding her advice and invested directly in a sustainable energy future.